Table of Contents

July/August: Vol 2, No 4

Industry Spotlight - ASFD: Advancing Outdoor-furniture Design
BY CAROL DAUS
The American Society of Furniture Designers, which represents independent and staff designers, corporations and design-school teachers and students, recognizes the growing strength of the outdoor-furniture category.

Marketing Maneuvers - A Rocky Mountain Original
BY SHARON SANDERS
Boulder, Colo.-based Fruehauf's Patio & Garden Center is an outdoor enthusiast's paradise, attracting customers throughout Colorado and neighboring states.

Hearth Retailer Profile - Embracing Change   
BY SHARON SANDERS
Founded 55 years ago, Denver, Colo.-based Lehrer Fireplace and Patio has been successful because of its understanding of the changing marketplace and its expanding customer base.

Barbecue/Grill Retailer Profile - Specialization Breeds Success   
BY CAROL DAUS
Grill & Patio Solutions has become the largest custom manufacturer of outdoor kitchens in South Florida because of its commitment to customer service and product knowledge.

Showroom Showcase - Stellar Service at the Patio Place
BY CAROL DAUS
By offering exceptional service, the Patio Place in Palm Desert, Calif., has a large number of repeat customers.

As I See It - Business Is Booming for Hot Tubs
BY CAROL DAUS
Patio & Hearth Products Report recently spoke to Keith Scott, founder and CEO of Beachcomber Hot Tubs, to learn how retailers can take advantage of consumers' growing interest in hot tubs.

My Turn - Design for the Bottom Line    
BY SHARON SANDERS
Scott Coogan, vice president of design and product development for Casual Creations, shares his secret for creating designs that are appealing to customers and profitable for retailers.

Product Innovation - Upholding a Tradition     
BY CAROL DAUS
For over 100 years, Lloyd/Flanders' success in the area of product development has made it one of the strongest companies in the casual- and
patio-furniture industry.

Last Word - Customers Warm Up to Outdoor Fireplaces  
BY SHARON SANDERS
Retailers benefit from the fact that fireplaces are making their way from inside the home to backyard landscapes.