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Table of Contents
November/December: Vol 2, No 6
Industry Spotlight - ASID: A Vital Resource for
Retailers
BY SHARON SANDERS
The American Society of Interior Designers offers many valuable services to retailers in the patio and hearth industry.
Marketing Maneuvers -
Luxurious Outdoor Living
BY SHARON SANDERS
Corona del Mar, Calif.-based Roger's Gardens pampers its upscale customers by providing impeccable service and the finest products available.
Hearth Retailer Profile -
Promoting Eco-friendly Products
BY SHARON SANDERS
Earth Energy's Fireside Hearth & Home in Tucson, Ariz., attracts many customers searching for environmentally friendly hearth products.
Barbecue/Grill Retailer Profile -
Everything Barbeque Offers Everything for
Outdoor Chefs
BY CAROL DAUS
Only 11 months old, Everything Barbeque in Oklahoma City has broken its projected sales records while developing a devoted customer base.
Showroom Showcase - Repeat Accolades for Industry Veterans
BY KIMBERLY RODGERS
Tom and Debbie Stegman, 20-year veterans of the patio-furniture industry, have succeeded by using a merchandising strategy that focuses on color, fashion and high design.
As I See It -
Diversity Delivers at DESA
BY SHARON SANDERS
Patio & Hearth Products Report recently spoke to Darin Klein, director of marketing for DESA's hearth division, to learn how the diverse nature of his company benefits retailers.
My Turn -
Designers Who Dare to Be Different
BY SHARON SANDERS
Karen Williams and Brenda Sewell-Bost design fabrics for many premier fabric manufacturers, including Shuford Mills.
Product Innovation -
Innovation on Demand
BY CAROL DAUS
Hearth & Home Technologies has experienced rapid growth in a relatively short period due to an industrious and talented workforce.
Casual Market Roundup -
Getting Casual at Casual Market
BY CAROL DAUS
Exhibitors please by large tournout.
Last Word -
The New Great Room
BY SHARON SANDERS
The Outdoor Living Company in Denver offers customers a one-stop shop for designing and creating fabulous outdoor-living areas.
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