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Table of Contents
January/February: Vol 4, No 1
Industry Spotlight - In Case of Fire,
Don't Break Glass
By
Jeff Razwick
An expert in glass ceramics explains how different glazing materials for high-efficiency gas and wood-burning stoves and fireplaces affect long-term durability, thermal-shock resistance, and replacement speed.
Marketing Maneuvers - Making the Best of Hard Times
By Kimberly Rodgers
Despite massive home foreclosure filings in its area, Sacramento-based California Backyard continues to remain a vital business by offering superior products and service while fine-tuning its marketing efforts.
Hearth Retailer Profile -
Staying One Step Ahead of the Competition
By Sharon Sanders
Focusing on the midrange to high-end market has made Home & Hearth Outfitters one of Denver's most successful fireplace retailers.
Barbecue/Grill Retailer Profile -
Capitalizing on the Outdoor-kitchen Craze
By Kimberly Rodgers
The owner of Atlanta-based The Mad Hatter Showroom believes that barbecue/grill products and outdoor-kitchen installation can improve a retailer's bottom line.
Showroom Showcase - Targeting To-the-trade Customers
and Superior Service
By Sharon Sanders
Logan Gardens, one of the most respected to-the-trade outdoor-living design businesses in the Southeast, goes out of its way to help educate clients in how to design outdoor spaces.
As I See It -
Capel's Outdoor Rugs Catch on With Consumers
By Sharon Sanders
Allen Robertson, vice president of sales for Capel Rugs, describes how Capel is growing, due partially to the increasing popularity of outdoor rugs.
My Turn -
Turning Challenges Into Opportunities
By Sharon Sanders
Paris, Ky.-based Monessen Hearth Systems Company has grown significantly thanks to the leadership of Dave Barrett, who joined the company as president and CEO in 2007.
Product Innovation -
Keeping an Eye on the Future
By Sharon Sanders
Miles Industries has created a loyal network of specialty retailers who have helped transform the Valor brand into a household name that stands for innovation and quality.
Last Word -
Transforming Fireplaces Into Works of Art
By Carol Daus
EcoSmart's unique ethanol-burning fireplaces add drama and flair to any house or apartment.
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