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Table of Contents
March/April: Vol 4, No 2
Industry Spotlight - In Fireplace Design, Modern Is Hot
By
Cheryl Dangel Cullen
Contemporary fireplace design is gaining in popularity among consumers who desire styles with sleek, clean lines.
Marketing Maneuvers - So Much More Than Teak
By Kimberly Rodgers
Atlanta-based AuthenTEAK started out by selling solely teak products, but it now offers a full range of outdoor furniture and accessories constructed of other materials.
Hearth Retailer Profile -
A Blueprint for Success
By Sharon Sanders
Fireplace Distributors of Nevada has remained
successful in today's economy by becoming leaner and more operationally efficient.
Barbecue/Grill Retailer Profile -
A Barbecue Lover's Paradise
By Kimberly Rodgers
Canadian winters don't deter barbecue aficionados from flocking to Edmonton-based Barbecue Country.
Showroom Showcase - Benson Stone Returns to Its Roots
By Sharon Sanders
Benson Stone's four-story, 75,000-square-foot showroom has become a destination for shoppers seeking everything from stone materials and fireplaces to
furniture and outdoor products.
As I See It -
The King of Performance Fabricss
By Sharon Sanders
Suzie Roberts, vice president and business manager of furniture fabrics for Glen Raven, discusses the role of performance fabrics in the outdoor-living industry.
My Turn -
Five Essential Ingredients for the Perfect Outdoor Retreat
By Marcia Blake
Nationally recognized designer Marcia Blake describes the five key ingredients for transforming an ordinary backyard into a beautiful outdoor oasis.
Product Innovation -
Creating Breakthrough Products
By Carol Daus
A commitment to product development has helped Napoleon become one of the strongest fireplace/grill manufacturers in the industry.
Last Word -
E-commerce: The New Frontier
By Sharon Sanders
Midwest-based Seasonal Concepts has embraced e-commerce as a promising sales channel to supplement retail business
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