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Table of Contents
July/August: Vol 4, No 4
Spotlight - Fabrics Turn Trends Inside Out and Outside In
By
Cheryl Dangel Cullen
Fabrics once considered exclusively for exteriors are stepping inside because they are durable, while traditional indoor draperies, sheers, pillows, and ottomans are going outdoors.
Marketing Maneuvers - Adding Outdoor Products Strengthens Sales
By Kimberly Rodgers
Dennee's Distinctive Furnishings in Redondo Beach, Calif., has boosted sales by constructing an 8,000-square-foot beach house, using vignettes to emulate the coastal lifestyle.
Hearth Retailer Profile -
Hard Work Pays Off for Denger’s
By Sharon Sanders
As a survivor of previous economic slumps, Kentucky-based Denger’s Hearth & Home knows what it takes to remain standing strong.
Barbecue/Grill Retailer Profile -
The Outdoor-kitchen Craze Continues
By Carol Daus
Paying attention to what customers need during hard times has helped Phoenix-based Creative Outdoor Kitchens remain profitable.
Showroom Showcase - Staying Small: A Sound Business Strategy
By Sharon Sanders
Woodland Casual, located west of Los Angeles, has performed well during economic slumps by remaining small and staying focused on providing high-quality products with superior personal service.
As I See It -
Gloster’s Presence Spans the Globe
By Sharon Sanders
Eric Parsons, president of Gloster, explains the secret of his company’s dramatic growth and what it plans to accomplish in the years ahead.
My Turn -
Staying On Top of a Changing Marketplace
By Sharon Sanders
Empire Comfort Systems has done exceptionally well by developing hearth products that meet the needs of underserved market segments.
Product Innovation -
Sales at Supreme Fireplace Are on Fire
By Cheryl Dangel Cullen
Supreme Fireplace’s skyrocketing growth is largely attributable to its increasing presence in the United States.
Last Word -
Putting Customers First
By Kimberly Rodgers
New York-based ZipJack has streamlined its operations to provide more efficient, personalized service for its handcrafted market, patio, beach, and café umbrellas.
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